Who is behind Adur.ai

Built by media buyers.
For media buyers.

Adur.ai didn't come from a pitch deck or a VC war room. It came from one person — running live accounts, wasting money at 2am, and deciding there had to be a better way.

$70M+
Ad spend managed
1,240+
DTC brands served
3.8×
Avg ROAS improvement
60s
Time to first insight

The story

I spent years running Meta ad accounts for DTC brands — fashion, beauty, supplements, home goods. I saw the same mistakes everywhere: budgets burning on dead audiences, creative fatigue going unnoticed for weeks, ROAS numbers that looked fine but hid serious profit leaks.

The data was always there in Meta Ads Manager. But turning it into a clear diagnosis and a prioritised action plan? That took hours of senior expertise every week — expertise most brands couldn't afford to have on call.

When LLMs got good enough to reason about campaign data the way a senior media buyer does, I built Adur. Not as a replacement for human judgement, but as a force multiplier — so any brand can think like a $70M account manager.

I built every line of it myself. Today Adur is used by DTC brands across 30+ countries. It's opinionated, fast, and focused on one thing: making your ad spend more profitable.

The Founder

One person. One obsession.

Souhaib Gouaalla
Souhaib Gouaalla
Founder & CEO · Adur.ai
Founder & CEOAgency OwnerMedia Buyer23 y/o

I managed over $70M in Meta ad spend across 200+ DTC brands and saw the same problem everywhere: the data was there, but no tool told you what to actually do about it.

No co-founders. No dev team. No VC money. I built Adur.ai alone because I was tired of doing manually what AI could do in 60 seconds.

$70M+
Ad spend managed
200+
DTC brands served
30+
Countries
Solo
Built entirely alone

How we work

Radical transparency

We tell you exactly what's bleeding your budget — not what you want to hear. No fluffy insights, no vanity metrics.

Operators first

We built this while running live ad accounts. Every feature solves a real problem we hit ourselves managing real spend.

Speed over perfection

A good decision in 60 seconds beats a perfect one in 6 hours. We're built for the pace of paid social.

Human + AI

AI does the analysis. You make the calls. We're a co-pilot, not an autopilot — your judgment stays in the loop.

Ready to stop wasting ad spend?

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